Visual Display Tips

Creating displays can help you to nurture your crafty side. The most effective displays always have a theme and seem inspired. Inspiring displays inspire customers to feel as passionately as you about the merchandise that you’re selling. Boutiques are famous for creating memorable displays that keep customers curious about what you’ll do next. Whether you run a boutique or larger retail store, you can use these tips to make your displays more interesting and effective.

1. Do some research before you begin. Surf the web, go window shopping, and look at magazines to get your creative juices flowing. You can get ideas that help you to decide on a theme or a focus for your display. Consider the merchandise, of course, but also think about color to set the mood, the season, the promotion, or the theme of your store. Once you get an idea, the rest will quickly come together.

2. Consider running your ideas past your employees. Give them a theme and ask them for their ideas. Sometimes your employees are your best asset because they see what grabs customers’ attention every day, out on the floor. Hold a contest to inspire your staff to be more involved in the success of the store. You may be surprised at how creative some of your employees may be.

3. Once you have your idea, decide on a budget. Remember that less is often more and you don’t necessarily have to spend a fortune on a display. You may want to buy a few key pieces for the display. Try to buy things that can be reused in the future so that you can get the most bang for your buck. Tables or racks that fold, props that inflate, and decorations that lay flat are easiest to store for future use. Mannequins can be customized to fit a lot of different types of displays and can stay in good shape for many years. Investing in this proven seller is never a bad move.

4. When setting up your display, keep balance and focus in mind. Start by setting up your focal point. Too many focal points will not draw attention like a central focus will. The focus doesn’t have to be in the center of the display. Good visuals are hardly ever perfectly centered. They’re often more interesting if they’re not. A customer may pass twenty window displays with centered mannequins and hardly notice them, and then the one that tells a story and isn’t perfectly centered will be the one to turn their head.

5. Use lighting, signage, whatever you need to draw attention to your focal point. You can even use more mannequins to direct attention to the focal point. Have them looking at the main character or feature in your display.

6. Make room for interesting Visual display throughout your store or boutique. Use slatwall panelsand slatwall accessories to free up space on the sales floor. You can use the slatwall itself to create interesting slatwall displays. Using vertical space can help you to better manage your merchandise so that your displays remain the center of attention.

Related Post: Creating Attractive Displays